Smart Software that Deepens Your
Relationship with Your Audience
Email marketing remains the online king for businesses. It’s the one digital marketing and sales channel that’s absolutely indispensable.
Email was the original unique app that everyone used. As we head into 2020, everyone uses email even more, and that’s why it remains the best channel for digital marketing and sales.
Here’s it… email provides you with the most direct line of communication with your audience. That makes it crucial for converting prospects into sales, which is why content marketers have no intention of giving it up any time soon.
Still not convinced? Wait! Let’s look into data:
For every $1 spent on email marketing, you get $55 in return. That’s because people spend more than 5.6 hours per day checking email — Also, email remains 50.5 times better at converting people than social media.
Spend $1, get $55 in return
Six things to consider when
choosing Email Marketing Software
- Automation: Does the software allow you to implement sophisticated marketing automation?
- Segmentation: Can you use tagging to segment your email list so you can deliver more relevant content?
- Usability: Is the software easy and intuitive to use, both for standard tasks and advanced functionality?
- Deliverability: Does the software have a good reputation with email providers so your messages get through?
- Personalization: Is the email software compatible with popular personalization tools like RightMessage?
- Analytics: Does the software have strong analytics features so you can understand what to optimize?
Our Recommendation for Email Marketing Software:
Sendpulse is really designed with creative people in mind, and that’s why we’ve chosen it as our Email Marketing Software here at Copyblog for now.
No matter how technically challenged it may be — anybody can easily perform any task that needs to be done, including Sending Messages, Creating Automated Sequences, using tags for Message Segmentation and Reviewing Analytics.
Sendpulse is an easy drag and drops Email Marketing you can use for your business, it’s good for beginners- without having any experience in coding you can use the software, with their drag and drop it’s easy to you. Also has a free plan for a startup.
ConvertKit is specifically designed with creative people in mind, and we highly recommend it to solos and small business because of its features, which we’re in the process of implementing here at Copyblog.
ConvertKit is very easy to use, without any experience of code — you can easily perform any task that needs to be done, including Sending Messages, Creating Automated Sequences, using tags for Message Segmentation, Reviewing Analytics, and Identifying Personalization Opportunities with RightMessage.
Why Web Personalization Enhances Email Marketing
Website personalization means creating customized experiences for visitors to your website. Rather than providing a single, broad set of static content and site structure, personalization allows you to present visitors with content and page elements that are tailored to their needs and desires.
Once you start segmenting your email subscribers into various groups using tags, you begin creating unique experiences for them based on who they are, what they’re interested in, and what they actually do.
Web personalization software allows you to take that idea further, and it’s the peanut butter to the chocolate provided by your email marketing software. Seamless personalization has become expected by your prospects thanks to the experiences created by companies like Amazon.
Now, even solos and small businesses can get personal. You can easily create different messages, landing pages, content, and even completely different website experiences — just by making small tweaks to one set of content that is then dynamically served based on the visitor.
Our Recommendation for Web Personalization Software:
RightMessage has all the Personalization Enhance Email Marketing solutions, without the hefty price tag. Personalization has been proven to deliver dramatic boosts in just about every conversion metric — most notably email opt-ins, revenue, and profit.
RightMessage is very easy to step up and has 14 days free trial with a full package. it also behaviorally segments your website visitors, replacing your existing forms and sales copy with highly personalized content that converts better than the tired “one-size-fits-all” way of growing your email list and increasing sales. which we’re in the process of implementing here at Copyblog.
What makes email content work?
We are all familiar with email newsletters that waste our time, email pitches that annoy us, and downright spam. Those don’t work.
So, what works?
Value Exchange – your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you… that you’re not a soulless self-promoting spam-bot.
Good email content grows deeper your relationship with your audience through effective subject line writing “which get your messages opened”; your unique voice “which gets your messages read”; and delivering quality, niche-specific content your prospect needs and shares with others “which inspires referrals and word-of-mouth”.
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